With the rising trend of videos on one of the biggest social media platforms, Instagram has garnered over 400 million users who use Instagram daily. Keeping track of every Instagram video requirement to stand apart from the competition can leave you puzzled. One such requirement is the Instagram video size which is crucial to create quality videos.
Businesses need to stay updated with various requirements in an attempt to expand their brand reach to new audiences. Being one of the core marketing strategies, you need to be familiar with current marketing techniques.
In this article, you’ll get to know about all the Instagram video size and dimensions you need to know to create high-quality videos. We’ll also go over some tips and marketing tools that will help you to create perfectly sized and amazing videos.
Let’s dive right in!
Instagram Video Size and Specs
From Boomerang to IGTV, there have been some amazing features to help you reach your audience. On average, videos perform better than other types of content on Instagram.
Video posts receive more than twice the amount of comments as compared to other posts, along with the highest number of likes. Especially if you add hashtags to the mix.
This means that video an important feature and if you aren’t using it, you need to start using it. Let’s talk about Instagram video specs for all or any size Instagram video.
You should only have a maximum of 30 FPS. FPS or frame per second means each second of the video has distinct still images. It’s a way to trick your brain into thinking it’s changing in a smooth motion at a high speed.
The length of the video for uploading can only be up to 60 seconds or under. The maximum filesize for the video can only be up to 4 GB.
We’re now going to start with the basics for all the video types. Including the maximum and minimum resolutions, along with aspect ratios, video dimensions, requirements, and specifications.
Instagram Video Size Guide
For a very long time, square videos and images for your feed were the only options to share something on Instagram. You would either have to crop it out or use a no-crop app.
There are 3 options for Instagram feed post videos, which are Square, Portrait, and Landscape. You can use all these dimensions for a single video post or a carousel video post (carousel is when you can upload up to 10 videos on your account as a single post) post. They all have different dimensions and resolutions:
- For Square feed videos, 1:1 is the standard aspect ratio. Along with that, the minimum resolution should be 600 x 600, and the maximum should be 1080 x 1080 pixels.
- For Portrait feed videos, 4:5 is the standard video aspect ratio. Along with that, the minimum resolution should be 600 x 750, and the maximum should be 1080 x 1350 pixels.
- For Landscape feed videos, 1.9:1 to 16:9 – but it’s recommended to stick to 16:9 aspect ratio. As for the video resolution, it should be a minimum of 600 x 315, and the maximum should be 1080 x 608 pixels.
All the video sizes have their own benefits. The portrait video gives you more room for text and visuals. Landscape videos bring more to view than others with a broader view. Although, the landscape is the least used Instagram video dimension.
Your Instagram feed videos can only be up to 60 seconds long, and anything longer than that needs to be uploaded on IGTV. Brands usually post previews of the videos to their Instagram feed with varied video lengths.
Soon after Snapchat, Instagram brought stories to their application, having over 121 million users only in the US, which means a far better reach.
Although, the Instagram story dimensions are limited to one size, which is a 9:16 standard aspect ratio. Along with that, the minimum resolution should be 600 x 1067, and the maximum should be 1080 x 1920 pixels.
Instagram is the ideal place to showcase your brand using video content. Instagram Ads help marketers reach a much larger audience. Your audience is more likely to pay more attention to the ads as it’s taking up the entire screen and your users’ attention.
As for Instagram story videos, you don’t get a chance to create long videos. It should be short and concise – enough to get the user hooked. So all the videos that aren’t important enough to be placed on your feed can go on story ads.
Any updates, behind-the-scenes videos, and seasonal offers or promotions going on can now be uploaded to your Instagram stories
IGTV (Instagram TV)
IGTV is a revolutionary feature to upload a larger video, giving opportunities to educate and entertain people to build a bigger community. However, IGTV video features are a bit different from the rest of Instagram posts and can vary for different accounts with different numbers of followers, which we’ll discuss below after the main specs.
Instagram IGTV dimensions are also limited to one size, which is a 9:16 or 16:9 standard aspect ratio.
With this option available now, you can upload content both ways. You can either upload a vertical video or a portrait video. (this wasn’t an option before).
Along with that, the minimum resolution should be 720 pixels. Also, like mentioned above it should be with a minimum frame rate of 30 FPS.
If you have an account with over 10,000 followers or are a verified account, you get an option to upload videos for up to 60 minutes via a desktop. The maximum file size for videos up to 60 minutes can only be up to 3.6GB
The maximum file size allowed for a normal account user uploading a video that less than 10 minutes of duration is 650MB.
To keep things branded, you can upload a custom cover photo. You can only upload a cover photo before you upload it, so choose wisely. The aspect ratio should be 1:1.55 with the recommended dimension 420 by 654 pixels.
What is the best Instagram video file type
Instagram accepts both MP4 or MOV file formats for your Instagram post. H.264 MP4 is the recommended Instagram video format to upload for an Instagram video – this helps you preserve the quality of your video after it has been uploaded.
Instagram will automatically compress the video or photo once you upload it, and there is no way around it. This is a technique Instagram uses to save room on its server since billions of photos get uploaded every day.
So most probably, your media is going to be of relatively poor quality when uploaded. Consider pre-formatting the video before you upload or change the file format to MP4.
You can either adjust frame rates or use a video conversion system and preserve the quality before uploading it.
Best tools to Create an Instagram Video
There are a few tools to help make your Instagram video much better, with the help of some professional tools. These tools are designed to make your work a thousand times easier and save money because they are user-friendly.
We’re now going to discuss 3 of the best tools for creating captivating cover photos or thumbnails and editing your videos to the next level.
1 – Pixelied
Pixelied is a user-friendly graphic designing tool that allows users to create stunning ready-made designs from 25+ formats, access millions of stock photos, icons, and illustrations.
It provides a full suite of design editing tools like background remover and product mockups; tailored for businesses. Invite, collaborate and share your designs with your team on multiple brand workspaces.
You can find templates for Instagram posts, stories, and ad templates. It gives you the option to give your audience a visual treat with the different options to edit your photos. From adjusting the image size to creating the best video covers, you now can push your creativity to the max. It is also great for creating intriguing Instagram profile pictures and has an in-built profile picture size for Instagram. All you have to do is whip up some amazing designs within minutes!
It should be tempting enough for your followers to pay your profile a visit.
Pixelied offers templates for specific dimensions. For example, for an Instagram story template, you get a 1080 x 1920 pixel canvas, and all you have to do is edit it as per your needs.
For any ads you place on Instagram you get the regular dimensions as an Instagram feed post. However, since Pixelied is so user-friendly it has organized them separately as per your needs. Once you sort out dimensions, all that’s left is the editing.
Magisto is an Instagram video editing tool that uses Artificial intelligence. Magisto’s artificial intelligence uses facial recognition and landscapes, or action sequences and then creates videos based on them.
Unlike other tools, Magisto actually can do all the customization and editing automatically through its artificial intelligence system.
The motive is to create a video that triggers an emotional response from your followers and more reasons to engage.
Lumen5 is one of the video editing tools designed specifically for brands or businesses wanting to produce more fun and engaging video content for all social media platforms. Along with different types of ads.
Lumen5 is also very user-friendly for anyone to use without having video editing skills or any prior experience plus it comes with the recommended Instagram video size formats. The technology allows marketing teams to focus on content rather than worry about the editing process.
The platform offers more than tools to make a video. It allows you to take a step further and supply all the resources needed to make eye-catching videos. You can add sounds of your choice or use their built-in media library. You can also add pictures from the millions of stock footage or photos.
This means you pretty much access to their entire internal digital library without having to purchase anything separately.
It’s important to stay consistent on social media platforms, especially Instagram since it has bite-sized content. To do that well, you need to know about things like the ideal Instagram video size and post size.
If you’re new, use an Instagram name generator to choose a name for your page, learn about the Instagram video sizes, and start posting today.