It’s easy for new users to get overwhelmed by the amount of content posted on TikTok every day. When posting their own TikToks, people don’t often get the right amount of traffic and that’s mostly because of the posting times. So, what is the best time to post on TikTok?
It’s pretty obvious that your content and audience play a massive role in determining the success of your TikTok videos. However, if you’ve researched your target market and have a good understanding of what type of content your audience wants to see but are still not getting the traffic you want, the issue might be the reach.
The best way to solve that issue is by timing your posts. You don’t want to post something when your audience is otherwise occupied. By the time they’re free, your post would have been overtaken by hundreds of other TikTok videos.
In this article, we’ll go over questions like what is the best time to post on TikTok, along with some tips on how you can nail it.
Let’s dive right in.
So, What’s the Best Time to Post on TikTok?
If we consider global statistics and analytics, based on the majority of the user base, the best time to post on TikTok is between 5 AM to 10 AM or 7 PM to 11 PM (regardless of the timezone).
However, to paint a more accurate picture, it all comes down to what timezone you’re in, where your audience is located, and the type of audience you are trying to reach. Influencer Marketing Hub conducted a study of over 100,000 posts each day of the week according to Eastern Standard Time (EST).
The schedule below showed the highest engagement rate according to their results:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM, *9 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, *12 AM, 7 PM
- Friday: *5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM
- Sunday: 7 AM, 8 AM, 4 PM
Since these studies were conducted in the EST timezone, you will need to use a conversion tool to see what time it will be in your timezone.
That said, this isn’t universal. There are a lot of other factors at play here; therefore, it might not be as simple as converting the timezone.
Why the Best Time to Post on TikTok is Different for Everyone
Like all social media platforms, you can have a global base of users and audience. Your timezone and location automatically influence how much your content will be viewed. Although there isn’t a specific time to post videos, there can be an ideal time to post your TikTok videos.
You can use analytics from other social media accounts to see where the majority of your followers are located. You need to figure out who your target audience is, according to the type of content you like to make. Figuring out the gender, age, and interests will influence the time as well.
When we consider external influences like the recent coronavirus pandemic, additional factors come into play too. For example, since 2020, more than 40% of people in the US workforce have been working from home. That meant the best time to post on TikTok was much wider during that time. Timings really started to vary as a lot of people were working odd hours, leading to varying work hours and social media usage times.
As 2021 is already half gone, things are starting to return back to normal or to what it was pre-pandemic. However, people, in general, have more flexibility now.
Alternatively, that also means your audience’s routine might keep changing throughout the year, and that means the posting time will as well. You will need to analyze your posting times accordingly using TikTok Analytics.
Why Does Posting Time Matter?
Tiktok has over 800 million active users and counting, making it one of the fastest-growing social media platforms.
If you want to specifically use TikTok for marketing, you need to post your videos when your target audience will be active to ensure maximum engagement. TikTok marketing is being hailed as the next big thing because it gives brands insight into what goes viral, what’s popular with the audiences, and more.
Below we’ll explain what makes posting time important.
There’s a “For You” Section
To keep people hooked and consistently scrolling, TikTok has a For You page. Over 75% of the time users are browsing the For You page to see the top trends and viral content.
It’s similar to Instagram’s “Explore” section. It provides a look into the content you normally interact with but aren’t yet following.
The timings matter a lot if your video makes it to the For You page, and it affects how many people see your content. It doesn’t matter if they are following you or not, but more people are interested in viewing random content.
However, the For You section is more dependent on the TikTok algorithm, and that in turn is dependent on the reactions of people that have viewed your video.
People are Active During Select Times
Your TikTok audience is only active during some portion of the day and figuring out what those times are crucial to your content’s success.
Typically, TikTok usage peaks during nighttime and morning time. That means people tend to use it when they’re going to sleep and when they wake up. However, don’t take that as gospel, it still mostly depends on your target audience.
In any case, considering this, the best time would be 6 am to 10 am or 7 pm to 11 pm.
Different Times Call for Different Forms of Content
It’s best to see what content gets the highest engagement at what time. The Content tab in your TikTok Pro account will show your past 7 days of posting performance. That will give you an idea of the following things:
- What time am I getting the most traffic and engagement?
- What type of content does my audience like the most?
- At what time does my audience like this specific type of content?
With the help of tracking sheets, it makes it easier to study key metrics, and look around for patterns that can help improve your engagement.
How Can I Find Out the Best Time to Post on TikTok?
To find out the best time to post on TikTok, you need to start studying statistics you get on each post, and for your overall account. By using the TikTok Pro account, businesses can find out more about their followers, including their interests or what region their videos are being posted and shared in.
It can be useful for TikTok influencers, celebrities, and businesses to have a TikTok Pro account. It won’t give you any extra features for editing your videos or anything of the sort. But it will help you understand your users with the analytics features.
TikTok Pro will help you create more engaging content based on what your audience is interested in. Most of the influencers use TikTok Pro to improve the performance of their posts, giving them an edge over others.
The following step-by-step process delves into how you can set up your Pro account and access TikTok Analytics.
Step One – Access TikTok Analytics with a Pro Account
You need to have a TikTok Pro account to use the Analytics feature. Follow the steps below to switch up to a TikTok Pro account:
- Go to your profile page (the “Me” button).
- Tap the 3 horizontal dots at the upper right corner.
- Go to “Manage my account”.
- “Switch to Pro Account”.
- Select your appropriate categories and what type of account is required.
- Fill out the required details.
- Select “Done”.
It might be wise to check out TikTok’s pricing beforehand.
Step Two – Learn the Basics of TikTok Analytics
Now that you have a TikTok Pro account set up, you can start using the Analytics feature.
This section will explain some basic statistics and how you can use them for analysis.
You can find them by clicking on the video inside the Content Tab for every specific video and post.
These statistics will include the following:
- The number of users who watched your video and their top locations.
- Where your video traffic mostly came from, whether it’s your followers or the For You page.
- How many times your video has been played.
- The number of likes it has received.
- The total number of comments it has received.
- How many times it has been shared.
- Total playtime.
- The average watch time.
All of these things will help in your analysis.
Step Three – Research Audience Locations
When you go to the ‘followers’ tab in Analytics, you can find a section for your audience territories; this will display your reach and the total number of users who have watched your videos.
It’s a great tool to see and analyze the diverse breakdown of territories.
Step Four – Find Out Engagement Times and Convert Them to Your Timezone
Once you’ve studied the relevant statistics and figured out the time most people are active, engage with your content, and where they live, it’s time to covert the time from their timezone to yours.
This will help you figure out the best time to post on TikTok according to your timezone, leading to higher engagement rates.
You can use any timezone converter tool like The Time Zone Converter.
Step Five – Evaluate Your Best-Performing Content
The Content tab in TikTok analytics also has some of the most insightful features to help you see how many views each video got from the past 7 days, what time the views came in, and more.
Each post will have its own dashboard, allowing you to individually assess the performance of each post.
Step Six – Track Content Performance
You should keep an eye out for your content performance to see if the numbers have increased or decreased.
The total number of profile views or how many followers you have gained or lost is crucial, as it directly influences engagement on your TikTok Profile. It will also help you determine whether the best time to post on TikTok for you has changed or not.
Step Seven – Learn from Other Social Media Accounts
If you have Premium accounts on other social media platforms, you can use all of these together to figure what works best for your audience. Collectively, it can help you understand what type of content your audience is most interested in, or where they are at.
Apart from this, you can see what is common on all platforms, as to what your audience likes to engage with the most. While each social media platform will have different engagement times, it can still be useful to determine which social media videos work and what doesn’t work.
Once you’ve set up your TikTok Pro account, it will be infinitely easier to determine the best time to post on TikTok.
It’s safe to say that with almost one billion users, there’s a lot of competition out there. You need an edge to ensure your content gets the reach, views, and engagement it deserves.
The key to TikTok success is always consistency. However, there’s no point in consistency if people don’t actually get to see your content.
Therefore, work out the best time to post on TikTok, develop a posting schedule based on that, and start posting. If you need an editing tool to set up some unique images and work on social media design, you can always check out Pixelied’s editor.